Posts Tagged ‘google latest update’

The guessing on Google’s ‘Emerald Sea’ – the code name given to Google Plus project has been ended. After taking a closer look at Google Plus, no wonder it is a pretty good social network. As much it is social it looks yet more personal, imitating the real world relations and it seems like there is no need to project a summarized image for everyone out there in your social network. Google Plus will emerge as a winning product or project as Google calls it, if more privacy, more convenience will be given as the incentive along with the user experience. This will also fight the irrelevancy we face all over the web.

Google +, maybe it is going to function the same features we already are familiar with but the following statement is a screaming truth we all are facing and will definitely prove to be a selling point of Google Plus! “On Facebook I overshare. On Twitter, I undershare. If Google hits that spot in the middle, we can revolutionize social interaction.” — Shimrit Ben-Yair, product manager in charge of the social graph. The core features of Google Plus: Circles, Hangouts, Huddle, Instant Upload, Sparks each of them is solving those obvious shortcomings we are facing on the social networks!

Google Plus Circles will help in sharing right content with the right people. Sounds great! Facebook does have the similar features - Friend Lists and Groups. And they do the same thing but Circle’s drag and drop trait is much appealing and convenient. Now the question is what if a person has hundreds of friends as in Facebook? I suppose then the drag and drop feature will become tedious as well. But this is good as it gives more selective approach to practically arrange family, best pals, business partners, co - workers ‘circles’! Certainly, number of people who belong to any of these custom ‘circle’ at a point will be opportune enough to manage. You can also drag –in and drag out the people from the circles. Collectively this is one more reason to cheer as it will definitely cut out those unwanted irrelevant updates!

Hangout is Google +’s informal video conferencing service. It offers as many as 10 simultaneous video chat screens. It is different from Google Talk and Skype as it allows dropping in and dropping out of the chat session just as they would do in the real world. It is more of a gathering and may directly compete with Skype as its cooler than Skype!

Google Plus has its ‘Stream’ feature which is a direct function adaptation from Facebook’s ‘news feeds’ which shows up comments and photos shared by your friends. ‘Sparks’ will let you create topics of interest. ‘Huddle’ is a group messaging service where anybody in the group (‘circle’) can view each other’s SMS. (The Google+ app is already available for android market)

Google Plus for mobile is concentrating on GPS, cameras, and messaging services of your mobile to make it more ‘personal’. The killer functionality it has come up with is Instant Upload wherein the moment you take the picture from your smart phone it will be instantly uploaded to a private folder from where you can selectively share the snaps later with your ‘circles’ no matter from which device (i.e. phone, laptop, desktop you just need to log into your Google Plus profile!)

As a conclusion everything about Google plus is simple, obvious and genius. Vic Gundotra, Senior Vice-President of Social for Google wrote in the blog “We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests,”- if that becomes a reality social networking with Google Plus will be a better place.

The game’s over for Search Engine Optimization (SEO) specialists. The game’s begun for SEO experts! The big daddy of all search engines, Google, has tweaked the rules of the game with home page screen shots in its search results.

Professionals in internet marketing and social media optimization should roll up their sleeves and get wiser. For long, the grammar and logic of search engine optimization was founded on the sound concept that content is king. It remains, doubtless, for in the impersonal world of internet marketing, and even with the unique personalized edge added to social media optimization, content is indispensable. But trust Google to find a way. Innovation? Simple, but devastating – that’s a simple definition of the home page screen shots it shows up in its search results for whatever you are interested in.

Next time you search for something in Google, expect more – not just a list of ranking websites, but a screen shot of their home page. This will significantly impact internet marketing and the way online businesses see and approach page rankings of their website, but if anyone is laughing all the way to the bank, it is the web designer. While content is king, design will now be the king maker!

There is a lot of difference between reading and seeing. The former is a domain of the mind, while the latter is the domain of the eye. The battle for eyeballs is easier when compared to the battle for the mind space, and that’s exactly how Google has altered the dynamics of search engine optimization, internet marketing and social media optimization.

People in internet marketing just as search engine optimization pros would appreciate that Google’s search for home page screen shots is an idea whose time has come. This is especially true if your dollar value is in Social Media Optimization for this is an emerging market where you get the first mover advantage with the help of a great attractively designed and appealing home page.

All branding involves imagination, and therefore imagery, especially for Web 2.0 companies. A home page screen shot of your site when someone is searching for a product/service similar to you, with its visual appeal, to your heart and drives an emotional connect.

The Instant Previews on Google search has many advantages that one realizes only on-the-go. It saves you that extra time displaying the most relevant section of the site, giving you the experience similar to flipping the pages in a magazine. It helps track the site you were looking for when all you remember is the company’s logo.

All this has pushed the design element to the front end, as it could play a significant role in driving web traffic, and adding dollar value to internet marketing campaigns. The expert view is that this could alter the dynamics of the operation of click-through rates and AdWords. Now, colors, site layout, logo positions, will be critical in building landing pages.

Ironically, the visual play could also be a great leveler, with low-ranking sites managing to get higher clicks compared to the higher-ranked sites. For SEO experts who are slow to adapt, this could queer the picture.

Disruptive? Yes, but Web publishers have to go with the flow. After all, your site is dollar pursuit, and not just a passion play.