Posts Tagged ‘internet marketing’

Without sufficient visits to your website you will not generate any sales through it. Hence the absolute requirement is to get the targeted traffic. How will you go about it no matter whether you launched a brand new website or it is been hosted for a long time now?

 

ATTRACT

1. 1. Attract through the information

 

There are several ways your visitors can find your website address.

1. Search Engines
2. Blogs, article sites & Forums
3. By incorporating the website address in every kind of marketing collateral

 

The above mentioned vehicles of information are the first point of contact between your visitors and your website.

 

When your prospective customer used a query in a search engine like Google for the product/service you offer, imagine the absence of your website on first two pages of results. There is hardly any chance he/she will visit your website. On the other hand, if your website is on first page you will get the traffic effortlessly. This is where SEO Services for your website will help you.

 

We all are information hungry. We like to get a complete picture of the product or service we are going to purchase before the buying decision. Even your potential customers do the same. Before settling for the purchase they search in their favorite search engine, check through forums, blogs, read articles etc. So how important it is to have your presence in all these platforms to get your voice heard and attract them to your website! Even the mentioning of your website in the offline world in your brochure design, visiting card and other adverts has a great value!

 

1. 2. Attract through the design

 

Designs give the first hand information about how your products look like or what value do you offer from your services. You can prove the uniqueness of your product or services through your designs. This makes your website designing, logo designing or brochure designing important.

 

If you have attracted your visitors through your designs, it will be a lot easier to engage them further and convince them to buy your offering.

 

ENGAGE

How will it help you if you receive tons of traffic to your website but no enquiries? No matter how attractive your website, logo or brochure is, unless you build the credibility thereon, you will not be able to allure your visitors to make a purchase. People visit websites to check who they are dealing with. The first visit seldom converts your prospect. This is why your first impression through design and content will help you get their attention from where you can engage them to hear what you going to say.

 

1. 1. Engage by giving experience

 

People do business with people. On your website show who you really are. Tell your story in an engaging way. Make your social media presence prominent. This will help them understand your business personality and your business values.

 

1. 2. Engage by building credibility

 

Highlight your testimonials, business awards, and community involvement. When considering the testimonials, negative feedback is not that bad at all. It is in fact desirable to have honest feedback from your customers on your website than only the positive reviews.

 

CONVERT

Below are few tips to increase conversion rate of your website

1. Provide easy access to customer support
2. Offer special offers, discounts and promote them compellingly
3. Offer multiple payment options to your visitors to attract more buyers
4. Welcome feedback
5. A prominently visible toll-free number is a good idea

 

The above described attract, engage, convert rule is simple yet effective. If followed religiously nothing can stop you from attaining online success. viagra

Google’s CEO Larry Page recently announced Google+ stats: 10 Million Google+ users, over 1 billion items shared and received per day, also that G +1 button is being served 2.3 billion times per day. This is a remarkable milestone for Google+ project, though the usage and context of usage is more important and not the numbers which time will decide how users are going to adapt to the new wave.

 

Before starting any discussion about how plusone can have an impact on Search Engine Optimization, I would like to stress on a fact, it will not kill SEO services but rather will add one more level.

 

Now that Google’s +1 is also a social vote alongside Facebook’s like and Twitter’s tweet, it certainly has the impact on Search Engine Optimization. Google has in fact already included +1 tracker to its webmaster tools through +1 metrics.

 

For a URL, the +1’s are gathered from all the sources on the web. That includes Google’s organic search results, paid result, from +1 buttons installed on your website or blog and through Google+.

Note that, on paid results plus ones do not incur any cost on the advertiser, they are automatic. This would in fact open the doors to businesses to combine their SEO and PPC or Search engine marketing in general!

 

How does Google find your URL through G +1?

It is through 3 ways Google will find your URL.

 

1. First Step, Specific URL in the plusone button code

This by default does not have a link inside the tags. In that case Google will look for second step.

 

2. Second Step, Google looks for canonical link

[<link rel=”canonical” href=”http://www.xyz.com”/>]

 

Usually link given here is the website link and not the particular webpage or article link in the blog. And in some cases canonical code is altogether absent in WebPages. Even in this case Google looks for web page URL which is being showed in the address bar!

 

3. Third Step, Google looks for URL in the address bar of browser

 

Is G +1 anti-spam?

Google is anti- spam from the very beginning. If we take a look on all the popular social networks, they all are diluted from spammers and irrelevant content making the genuine publishers hard to rank higher on the organic results.

 

But in case of plusone button, giving a +1 is possible only when a user is logged into his/her Google account. When for the first time + 1 is clicked, it is taken as a vote whereas the next one negates it and hence naturally you can get only one +1 no matter how many clicks you give in a row. Additionally Google keeps a track on how many clicks are being sent from the same IP address, if it suspects of an automated process it displays a CAPTCHA. So there is no possibility of using unethical process to manipulate this tool.

 

Google Chrome has its plus one anything extension already, which lets us +1 any web page even if a particular website has not installed +1 button! Well similarly, Microsoft’s Bing has recently given out new Bing toolbar with Facebook’s universal like button through which you can like and share any content on the web. But the fact is Google has complete control over its +1 button whereas in case of Facebook’s “like“ button it has to rely on third party information! This alone will make the search results which have got ranking boost from +1 social signal more relevant and credible. Even if the actual results will be apparent in a longer run, the fact is it’s already time for web marketing enthusiasts to take the whole Google + project seriously!