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If you have just started exploring social media opportunities for your business, you must have got bombarded with opinions both positive and negative about the scope. There have been uncertainties regarding whether social media could only be winning in Business to Consumer firms. But results and case studies show that even B2B companies show confidence in Social Media.

 

B2B marketers use their Social Media campaign to:

 

• Acquire new business partnerships
• Gain marketplace insights
• Convert social activity into sales

 

Companies spend a lot of time and resources thinking social media is that magic wand which will rake in the business leads as number of fans or followers grow. Nobody can make money by merely having that 4+ digit number of likes or followers. It doesn’t matter how many tweets you sent if you are not networked with your target market.

 

Some of the factors to keep in mind:

 

Social media is not free: Maybe the registration is free but it takes lot of resources including money, time and manpower to actually start getting the tangible results.

 

Measuring ROI: As mentioned earlier number of fans or followers doesn’t give any insight about number of customers. To convert the fans or followers into sales it takes lot of planning and research even before actually starting the campaign.

 

Networking with target audience: Even before you can solve your customers’ problems or queries it is important to figure out whether do you really know who are your prospects on the social media? And, do you know where they are? Only when you actually know your TA, build the methods to add them to your network. In parallel work on the content strategy to reach, entice and acquire your customers.

 

Answering the “why”: You have heard that the right way to do the campaign is engaging your fans and followers in a conversation. Well, it is possible only when you actually get inside the conversation which is already happening in their minds!

 

Know the difference between social media lead & traditional lead: Social media leads are often soft leads. The person may not be ready for taking your product or services at that point of time. But you always have the opportunity to convince him/her to be an email subscriber. This is when powerful email campaigns come into the picture. Once this soft lead is ready for the purchase after a long research cycle you may convert them into the actual buyer. This takes a lot of influential content to be on place and trust and brand building initiatives. Only when the lead shows the interest in your offering you may put him/her into the traditional sales process!

 

The most important thing before entering the social media would be to fix the flaws you already know about! If the service you give or the product you sell is not of good quality, it doesn’t matter how active you are on social media. Neither you will be able to effectively promote about your business.

 

With a long time view you will be able to do the good things and some awesome things using social media. But don’t lose the focus from the search engine optimization, events, online forums and traditional media. They are and will be the strongest platforms for B2B business generation!

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Without sufficient visits to your website you will not generate any sales through it. Hence the absolute requirement is to get the targeted traffic. How will you go about it no matter whether you launched a brand new website or it is been hosted for a long time now?

 

ATTRACT

1. 1. Attract through the information

 

There are several ways your visitors can find your website address.

1. Search Engines
2. Blogs, article sites & Forums
3. By incorporating the website address in every kind of marketing collateral

 

The above mentioned vehicles of information are the first point of contact between your visitors and your website.

 

When your prospective customer used a query in a search engine like Google for the product/service you offer, imagine the absence of your website on first two pages of results. There is hardly any chance he/she will visit your website. On the other hand, if your website is on first page you will get the traffic effortlessly. This is where SEO Services for your website will help you.

 

We all are information hungry. We like to get a complete picture of the product or service we are going to purchase before the buying decision. Even your potential customers do the same. Before settling for the purchase they search in their favorite search engine, check through forums, blogs, read articles etc. So how important it is to have your presence in all these platforms to get your voice heard and attract them to your website! Even the mentioning of your website in the offline world in your brochure design, visiting card and other adverts has a great value!

 

1. 2. Attract through the design

 

Designs give the first hand information about how your products look like or what value do you offer from your services. You can prove the uniqueness of your product or services through your designs. This makes your website designing, logo designing or brochure designing important.

 

If you have attracted your visitors through your designs, it will be a lot easier to engage them further and convince them to buy your offering.

 

ENGAGE

How will it help you if you receive tons of traffic to your website but no enquiries? No matter how attractive your website, logo or brochure is, unless you build the credibility thereon, you will not be able to allure your visitors to make a purchase. People visit websites to check who they are dealing with. The first visit seldom converts your prospect. This is why your first impression through design and content will help you get their attention from where you can engage them to hear what you going to say.

 

1. 1. Engage by giving experience

 

People do business with people. On your website show who you really are. Tell your story in an engaging way. Make your social media presence prominent. This will help them understand your business personality and your business values.

 

1. 2. Engage by building credibility

 

Highlight your testimonials, business awards, and community involvement. When considering the testimonials, negative feedback is not that bad at all. It is in fact desirable to have honest feedback from your customers on your website than only the positive reviews.

 

CONVERT

Below are few tips to increase conversion rate of your website

1. Provide easy access to customer support
2. Offer special offers, discounts and promote them compellingly
3. Offer multiple payment options to your visitors to attract more buyers
4. Welcome feedback
5. A prominently visible toll-free number is a good idea

 

The above described attract, engage, convert rule is simple yet effective. If followed religiously nothing can stop you from attaining online success. viagra