Archive for the ‘Search Engine Optimization’ Category

Without sufficient visits to your website you will not generate any sales through it. Hence the absolute requirement is to get the targeted traffic. How will you go about it no matter whether you launched a brand new website or it is been hosted for a long time now?

 

ATTRACT

1. 1. Attract through the information

 

There are several ways your visitors can find your website address.

1. Search Engines
2. Blogs, article sites & Forums
3. By incorporating the website address in every kind of marketing collateral

 

The above mentioned vehicles of information are the first point of contact between your visitors and your website.

 

When your prospective customer used a query in a search engine like Google for the product/service you offer, imagine the absence of your website on first two pages of results. There is hardly any chance he/she will visit your website. On the other hand, if your website is on first page you will get the traffic effortlessly. This is where SEO Services for your website will help you.

 

We all are information hungry. We like to get a complete picture of the product or service we are going to purchase before the buying decision. Even your potential customers do the same. Before settling for the purchase they search in their favorite search engine, check through forums, blogs, read articles etc. So how important it is to have your presence in all these platforms to get your voice heard and attract them to your website! Even the mentioning of your website in the offline world in your brochure design, visiting card and other adverts has a great value!

 

1. 2. Attract through the design

 

Designs give the first hand information about how your products look like or what value do you offer from your services. You can prove the uniqueness of your product or services through your designs. This makes your website designing, logo designing or brochure designing important.

 

If you have attracted your visitors through your designs, it will be a lot easier to engage them further and convince them to buy your offering.

 

ENGAGE

How will it help you if you receive tons of traffic to your website but no enquiries? No matter how attractive your website, logo or brochure is, unless you build the credibility thereon, you will not be able to allure your visitors to make a purchase. People visit websites to check who they are dealing with. The first visit seldom converts your prospect. This is why your first impression through design and content will help you get their attention from where you can engage them to hear what you going to say.

 

1. 1. Engage by giving experience

 

People do business with people. On your website show who you really are. Tell your story in an engaging way. Make your social media presence prominent. This will help them understand your business personality and your business values.

 

1. 2. Engage by building credibility

 

Highlight your testimonials, business awards, and community involvement. When considering the testimonials, negative feedback is not that bad at all. It is in fact desirable to have honest feedback from your customers on your website than only the positive reviews.

 

CONVERT

Below are few tips to increase conversion rate of your website

1. Provide easy access to customer support
2. Offer special offers, discounts and promote them compellingly
3. Offer multiple payment options to your visitors to attract more buyers
4. Welcome feedback
5. A prominently visible toll-free number is a good idea

 

The above described attract, engage, convert rule is simple yet effective. If followed religiously nothing can stop you from attaining online success. viagra

Your website is a great marketing tool. No matter how good you have designed it through your web designing company you need a good support thereafter through an SEO company to turn your intelligently designed website into a conversion tool. Meta elements are the basic informational tags in the HEAD tag of webpage code. Among many meta elements widely known are title, description and keywords. In this post I’ll write about meta description.

In a search engine result page, after the ‘title’ tag, it is ‘meta description’ which catches eye of search engine users. Hence while doing search engine optimization for your website, it is important to make the best use of meta description tag. When done correctly, it will turn to be a very valuable on page optimization tool for increasing website conversion rate.

Meta description is the short snippet of content a search engine uses to display on its search engine results. It acts as the summary of the webpage content. Even though Meta description is not important enough to be a search engine ranking factor it has a great influence on gaining user click through.

The sole reason for search engine optimisation is to get visits for your website from genuine visitors to whom you have value to offer either through products or services or information. SEO service is hence an important tool to do web marketing. Since meta description is what visitors see on the search engine results when they make a query and as this will decide whether they will click on your URL or not, it is only wise not to neglect the meta description tag.

 

Best practices to write meta description

 

1. Meta description is like an ad for your website!

So write it like an ad copy! It should be compelling and descriptive about what your web page offers! You might have noticed that matched keywords in the description from the search query are shown in bold in the search engine result. This in fact increases click through rate and helps visitors to quickly glance through the results and decide which page is the most relevant. Recommended length of meta description is 150 – 160 characters.

 

2. Every page of your website is different.

So maintain the uniqueness of meta description for every page. Duplicate descriptions is a bad practice in SEO . If your website has automatically generated pages (dynamic pages) you can programmatically generate meta descriptions easily.

 

3. Meta description is nothing but summary of the content in your page.

So make sure it represents the real content on your web page and not as manipulative tool to stuff keywords. While writing them use well researched, targeted keywords to represent the website content.

 

4. Avoid quotes in your meta description

It is better not to use any quotes or alpha numeric characters. Especially when double quotes used Google truncates the rest of the description. If you should use quotes for emphasizing meaning use single quotes.

 

The bottom line is, since visitors get interested to look through any link only if it is compelling enough, always keep in mind to communicate the benefits of what you offer in your meta description copy.