Archive for the ‘Search Engine Optimization’ Category

 

For any internet business appropriate website design is the most important factor. Every page of the website should have a call to action element embedded which leads to its sales page. Following are the traits of a well equipped website. Pleasing to eyes design, descriptive content, well organized and easy to navigate pages and the website as a whole optimized for search engines.

 

It is very important to decide on the type of response you are expecting from the website before you even start to design the website. A successful internet marketing strategy is possible only when you have a website designed to get good response from your viewers and when the marketing strategy is in place. A great design goes hand in hand with content which is customer oriented and SEO friendly. Content is still the king of internet marketing strategy. While incorporating keyword rich website content focused keyword research lays the foundation to the SEO process.

 

Keyword selection process while providing SEO services addresses following factors:

 

1. Search volume

2. User’s intention

 

Expected Search Volume:

During keyword research phase it is natural to select those keywords which yield highest amount of visits. But there is no reason why we should neglect low traffic, long tail keywords! In fact there is a possibility that these low traffic yielding search terms may get more targeted traffic to the website. The significance of these long tail keywords is the conversion rate. It is been found that consumers who search with long term keywords (i.e. search phrase consisting of more than three words) have better understanding of the product or service which they are searching for.

 

Knowing user’s intention:

When a search query takes place intention of the enquirer is one among the following - Informational, navigational, transactional or multimedia. Informational intent queries are made to get some information about the topic of their interest. Navigational intent queries are made to find some specific website. Transactional intent queries are made to perform some action such as downloads, booking tickets etc. Multimedia intent queries are made to find some pictures or videos on the web. Knowledge of user intention is very important to create a list of most appropriate and beneficial keywords.

 

After we prepare a targeted keyword list next step is to segregate the keywords into different pages, priority wise. Assuming you have taken care of importance of WebPages in the website design, it is time to prepare a complete keyword strategy for the website’s search engine optimization.

 

Segregating Keywords into appropriate pages

Understanding the traffic driving factors for specific pages is important. Whether they are related to branding (such as about Us, Home, Branded product information pages) or Product catalog pages or maybe your blog, only relevant keywords should get implemented on a specific page. Existing content on the pages should match with the keywords being targeted. The proper mapping of combination of keywords is necessary and could be done by your SEO Company. Direction of all the subsequent on page and off page Search Engine Optimization tasks will be dependent on this stage!

 

Only a focused SEO Services will drive sustainable traffic, inquiries and brand awareness throughout the process.

 

Google’s CEO Larry Page recently announced Google+ stats: 10 Million Google+ users, over 1 billion items shared and received per day, also that G +1 button is being served 2.3 billion times per day. This is a remarkable milestone for Google+ project, though the usage and context of usage is more important and not the numbers which time will decide how users are going to adapt to the new wave.

 

Before starting any discussion about how plusone can have an impact on Search Engine Optimization, I would like to stress on a fact, it will not kill SEO services but rather will add one more level.

 

Now that Google’s +1 is also a social vote alongside Facebook’s like and Twitter’s tweet, it certainly has the impact on Search Engine Optimization. Google has in fact already included +1 tracker to its webmaster tools through +1 metrics.

 

For a URL, the +1’s are gathered from all the sources on the web. That includes Google’s organic search results, paid result, from +1 buttons installed on your website or blog and through Google+.

Note that, on paid results plus ones do not incur any cost on the advertiser, they are automatic. This would in fact open the doors to businesses to combine their SEO and PPC or Search engine marketing in general!

 

How does Google find your URL through G +1?

It is through 3 ways Google will find your URL.

 

1. First Step, Specific URL in the plusone button code

This by default does not have a link inside the tags. In that case Google will look for second step.

 

2. Second Step, Google looks for canonical link

[<link rel=”canonical” href=”http://www.xyz.com”/>]

 

Usually link given here is the website link and not the particular webpage or article link in the blog. And in some cases canonical code is altogether absent in WebPages. Even in this case Google looks for web page URL which is being showed in the address bar!

 

3. Third Step, Google looks for URL in the address bar of browser

 

Is G +1 anti-spam?

Google is anti- spam from the very beginning. If we take a look on all the popular social networks, they all are diluted from spammers and irrelevant content making the genuine publishers hard to rank higher on the organic results.

 

But in case of plusone button, giving a +1 is possible only when a user is logged into his/her Google account. When for the first time + 1 is clicked, it is taken as a vote whereas the next one negates it and hence naturally you can get only one +1 no matter how many clicks you give in a row. Additionally Google keeps a track on how many clicks are being sent from the same IP address, if it suspects of an automated process it displays a CAPTCHA. So there is no possibility of using unethical process to manipulate this tool.

 

Google Chrome has its plus one anything extension already, which lets us +1 any web page even if a particular website has not installed +1 button! Well similarly, Microsoft’s Bing has recently given out new Bing toolbar with Facebook’s universal like button through which you can like and share any content on the web. But the fact is Google has complete control over its +1 button whereas in case of Facebook’s “like“ button it has to rely on third party information! This alone will make the search results which have got ranking boost from +1 social signal more relevant and credible. Even if the actual results will be apparent in a longer run, the fact is it’s already time for web marketing enthusiasts to take the whole Google + project seriously!