Posts Tagged ‘suceessful seo services’

Your website is a great marketing tool. No matter how good you have designed it through your web designing company you need a good support thereafter through an SEO company to turn your intelligently designed website into a conversion tool. Meta elements are the basic informational tags in the HEAD tag of webpage code. Among many meta elements widely known are title, description and keywords. In this post I’ll write about meta description.

In a search engine result page, after the ‘title’ tag, it is ‘meta description’ which catches eye of search engine users. Hence while doing search engine optimization for your website, it is important to make the best use of meta description tag. When done correctly, it will turn to be a very valuable on page optimization tool for increasing website conversion rate.

Meta description is the short snippet of content a search engine uses to display on its search engine results. It acts as the summary of the webpage content. Even though Meta description is not important enough to be a search engine ranking factor it has a great influence on gaining user click through.

The sole reason for search engine optimisation is to get visits for your website from genuine visitors to whom you have value to offer either through products or services or information. SEO service is hence an important tool to do web marketing. Since meta description is what visitors see on the search engine results when they make a query and as this will decide whether they will click on your URL or not, it is only wise not to neglect the meta description tag.

Best practices to write meta description

1. Meta description is like an ad for your website!

So write it like an ad copy! It should be compelling and descriptive about what your web page offers! You might have noticed that matched keywords in the description from the search query are shown in bold in the search engine result. This in fact increases click through rate and helps visitors to quickly glance through the results and decide which page is the most relevant. Recommended length of meta description is 150 – 160 characters.

2. Every page of your website is different.

So maintain the uniqueness of meta description for every page. Duplicate descriptions is a bad practice in SEO . If your website has automatically generated pages (dynamic pages) you can programmatically generate meta descriptions easily.

3. Meta description is nothing but summary of the content in your page.

So make sure it represents the real content on your web page and not as manipulative tool to stuff keywords. While writing them use well researched, targeted keywords to represent the website content.

4. Avoid quotes in your meta description

It is better not to use any quotes or alpha numeric characters. Especially when double quotes used Google truncates the rest of the description. If you should use quotes for emphasizing meaning use single quotes.

The bottom line is, since visitors get interested to look through any link only if it is compelling enough, always keep in mind to communicate the benefits of what you offer in your meta description copy.

For any internet business appropriate website design is the most important factor. Every page of the website should have a call to action element embedded which leads to its sales page. Following are the traits of a well equipped website. Pleasing to eyes design, descriptive content, well organized and easy to navigate pages and the website as a whole optimized for search engines.

It is very important to decide on the type of response you are expecting from the website before you even start to design the website. A successful internet marketing strategy is possible only when you have a website designed to get good response from your viewers and when the marketing strategy is in place. A great design goes hand in hand with content which is customer oriented and SEO friendly. Content is still the king of internet marketing strategy. While incorporating keyword rich website content focused keyword research lays the foundation to the SEO process.

Keyword selection process while providing SEO services addresses following factors:

1. Search volume

2. User’s intention

Expected Search Volume:

During keyword research phase it is natural to select those keywords which yield highest amount of visits. But there is no reason why we should neglect low traffic, long tail keywords! In fact there is a possibility that these low traffic yielding search terms may get more targeted traffic to the website. The significance of these long tail keywords is the conversion rate. It is been found that consumers who search with long term keywords (i.e. search phrase consisting of more than three words) have better understanding of the product or service which they are searching for.

Knowing user’s intention:

When a search query takes place intention of the enquirer is one among the following - Informational, navigational, transactional or multimedia. Informational intent queries are made to get some information about the topic of their interest. Navigational intent queries are made to find some specific website. Transactional intent queries are made to perform some action such as downloads, booking tickets etc. Multimedia intent queries are made to find some pictures or videos on the web. Knowledge of user intention is very important to create a list of most appropriate and beneficial keywords.

After we prepare a targeted keyword list next step is to segregate the keywords into different pages, priority wise. Assuming you have taken care of importance of WebPages in the website design, it is time to prepare a complete keyword strategy for the website’s search engine optimization.

Segregating Keywords into appropriate pages

Understanding the traffic driving factors for specific pages is important. Whether they are related to branding (such as about Us, Home, Branded product information pages) or Product catalog pages or maybe your blog, only relevant keywords should get implemented on a specific page. Existing content on the pages should match with the keywords being targeted. The proper mapping of combination of keywords is necessary and could be done by your SEO Company. Direction of all the subsequent on page and off page Search Engine Optimization tasks will be dependent on this stage!

Only a focused SEO Services will drive sustainable traffic, inquiries and brand awareness throughout the process.