Web Analytics
Web Analytics help you to monitor your websites traffic. This helps you to determine what advertising campaigns are beneficial and what programs you might want to tweak, or do away with altogether.If you want to insert an ad on one page and a different ad on another,and web analytics will allow you to draw conclusions and adjust your marketing strategy.It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views,etc to gauge the traffic and popularity trends which helps doing the market research.
There are two categories of web analytics; off-site and on-site web analytics.
Off site web analytics: refers to web measurement and analysis regardless of you own or maintain a website.It measures the opportunity, visibility and comments that is happening on the internet as a whole.
On-site web analytics: It measures the visitor’s journey on your website.On-site webanalytics helps in measuring the performance of your website in a commercial context andused to improve a web site or marketing campaign's audience response.