Posts Tagged ‘web marketing’

Google’s CEO Larry Page recently announced Google+ stats: 10 Million Google+ users, over 1 billion items shared and received per day, also that G +1 button is being served 2.3 billion times per day. This is a remarkable milestone for Google+ project, though the usage and context of usage is more important and not the numbers which time will decide how users are going to adapt to the new wave.

Before starting any discussion about how plusone can have an impact on Search Engine Optimization, I would like to stress on a fact, it will not kill SEO services but rather will add one more level.

Now that Google’s +1 is also a social vote alongside Facebook’s like and Twitter’s tweet, it certainly has the impact on Search Engine Optimization. Google has in fact already included +1 tracker to its webmaster tools through +1 metrics.

For a URL, the +1’s are gathered from all the sources on the web. That includes Google’s organic search results, paid result, from +1 buttons installed on your website or blog and through Google+.

Note that, on paid results plus ones do not incur any cost on the advertiser, they are automatic. This would in fact open the doors to businesses to combine their SEO and PPC or Search engine marketing in general!

How does Google find your URL through G +1?

It is through 3 ways Google will find your URL.

1. First Step, Specific URL in the plusone button code

This by default does not have a link inside the tags. In that case Google will look for second step.

2. Second Step, Google looks for canonical link

[<link rel=”canonical” href=”http://www.xyz.com”/>]

Usually link given here is the website link and not the particular webpage or article link in the blog. And in some cases canonical code is altogether absent in WebPages. Even in this case Google looks for web page URL which is being showed in the address bar!

3. Third Step, Google looks for URL in the address bar of browser

Is G +1 anti-spam?

Google is anti- spam from the very beginning. If we take a look on all the popular social networks, they all are diluted from spammers and irrelevant content making the genuine publishers hard to rank higher on the organic results.

But in case of plusone button, giving a +1 is possible only when a user is logged into his/her Google account. When for the first time + 1 is clicked, it is taken as a vote whereas the next one negates it and hence naturally you can get only one +1 no matter how many clicks you give in a row. Additionally Google keeps a track on how many clicks are being sent from the same IP address, if it suspects of an automated process it displays a CAPTCHA. So there is no possibility of using unethical process to manipulate this tool.

Google Chrome has its plus one anything extension already, which lets us +1 any web page even if a particular website has not installed +1 button! Well similarly, Microsoft’s Bing has recently given out new Bing toolbar with Facebook’s universal like button through which you can like and share any content on the web. But the fact is Google has complete control over its +1 button whereas in case of Facebook’s “like“ button it has to rely on third party information! This alone will make the search results which have got ranking boost from +1 social signal more relevant and credible. Even if the actual results will be apparent in a longer run, the fact is it’s already time for web marketing enthusiasts to take the whole Google + project seriously!

You must be planning to improve your website visibility. You are on the right track if you are thinking of SEO Services for your website. Search Engine Optimization is the best way to get your website into the eyes of the maximum number of viewers. But what if this amount can be quantified i.e.; what if it can be seen by Thousands or more at a time? This is where SMO links with SEO. The Search Engine Optimization can give you multiple and targeted views whereas implementing Social Media Optimization in your web marketing strategy can accelerate the growth rate with the exponential speed. But all of this will take time.

In Internet marketing it is true that SEO services play a major role in boosting website ranking, building and maintaining online reputation .Generally marketers emphasize more on SEO. On search engines say Google, Yahoo or Bing your website gets natural listings through SEO without paying extra money. This is only one face of the coin. On the other side Social Media helps to reach maximum number of audience in the informational way because of the huge number of users on social networks. Even in social networks you can get targeted audience, e.g.: on LinkedIn you can reach to professionals, CEOs and CXOs of the companies, Orkut can be used to reach younger population, Facebook to reach mixed kind of population and twitter for reaching up to unlimited followers. This is the biggest advantage of Social Media.

According to the basic principle of marketing a Brand whether it stands for a product or a service is created by the people and identified by the people only. So no marketer can avoid the human factor in case of internet marketing too. Hence the necessary step to take is to integrate Search Engine Optimization (SEO) with Social Media Optimization (SMO) activities. And this gives the best outcome when SEO and SMO go hand in hand, For example, once you post in your blog, it must be shared on the social channels like Facebook, LinkedIn, twitter and other social networks, so that when a person gets the link of your website or blog article he will be able to check your website as well as blog post together. This builds trust among the viewers and if they see the continuity in your online activities, it can convert into reputation later on and you will be recognized as the expert in your domain. So you should always start by remembering that the most important value proposition and monetization opportunities that social media provides is to reach prospects and customers where they are and in the way they want to be reached.

Continuous online activity attracts the attention of prospects as today’s customers are smart enough to recognize the genuine and fake offerings quickly. And once if they find it genuine as per their requirement they’ll visit your website or blog repeatedly to find out your views on a particular topic and they may refer you to others as well and at the end of the day this is the main purpose of Social Media. Hence in internet marketing SEO and SMO both work together so don’t miss the chance of loosing customers by avoiding one of them!!!!

If you own a business, it is unlikely that you do not maintain a website where all information about your products and/or services is present. Since you have landed on this article, I would like to assume, you want to know about Search Engine Optimization or SEO which is also called by as Web marketing, Internet marketing or online marketing.


In the age of broadband Internet, World Wide Web acts as the most sought after media for netizens. If you know whom do you want to reach, internet provides ample opportunities and web marketing technologies to expand your business globally.


SEO became a standard over time, when website owners realized the importance of getting listed high on a search engine’s result page in order to attract visitors to their WebPages. It was observed that when a visitor searches on Google, Yahoo! Or any other search engine for something a company offers, even if its website contains appropriate content and attractive design if the website doesn’t show up on the first page of results,that would reduce the number of visitors to that website. It was then webmasters started to learn how to make their websites search engine friendly to be featured on the first ten results for a visitor to draw highest traffic or number of visits.


Some attributes to make a search engine friendly website:


1. Make sure that your website is found on a Google by submitting it to free directories and at other places so that search engine spiders/crawlers (which are automated code to index your page) can find your WebPages.

2. Make your website text based content rich because Google like text more than any type of attractive design. Also you should bear in mind that websites are created for humans and not for Google. By keeping this principle you should never forget that even though it is assumed that on the web ‘content is king’, for the businesses it is always ‘customer is king’. Hence, practice Internet marketing principles to gain high revenue through the use of search engine optimization technology and not just to gain a higher position. Because that will get you the traffic you intended but will fail to generate any business.

3. Use descriptive html design elements such as title tags, meta descriptions and keep the navigational structure of the website uncluttered. This will help Google spiders to crawl all the pages beyond home page to get your website indexed properly for different search phrases or keywords from the visitors.

By practicing above mentioned key points, Search Engine Optimization can increase traffic to your website by optimizing it for natural or organic search results. But since it is not paid, the results are not guaranteed and can change as algorithms change. And as there is a great amount of competition between businesses for same keywords and anybody using better SEO techniques can replace your position. Hence other internet marketing techniques such as paid advertising, link building social media optimization, affiliate marketing, blogs, content farms, forums, viral videos can help you gain the edge over your competition. All you need to do is keep an eye on web trends and persevere to make your Online Marketing campaign a success!