Posts Tagged ‘social media optimization’

 

If you have just started exploring social media opportunities for your business, you must have got bombarded with opinions both positive and negative about the scope. There have been uncertainties regarding whether social media could only be winning in Business to Consumer firms. But results and case studies show that even B2B companies show confidence in Social Media.

 

B2B marketers use their Social Media campaign to:

 

• Acquire new business partnerships
• Gain marketplace insights
• Convert social activity into sales

 

Companies spend a lot of time and resources thinking social media is that magic wand which will rake in the business leads as number of fans or followers grow. Nobody can make money by merely having that 4+ digit number of likes or followers. It doesn’t matter how many tweets you sent if you are not networked with your target market.

 

Some of the factors to keep in mind:

 

Social media is not free: Maybe the registration is free but it takes lot of resources including money, time and manpower to actually start getting the tangible results.

 

Measuring ROI: As mentioned earlier number of fans or followers doesn’t give any insight about number of customers. To convert the fans or followers into sales it takes lot of planning and research even before actually starting the campaign.

 

Networking with target audience: Even before you can solve your customers’ problems or queries it is important to figure out whether do you really know who are your prospects on the social media? And, do you know where they are? Only when you actually know your TA, build the methods to add them to your network. In parallel work on the content strategy to reach, entice and acquire your customers.

 

Answering the “why”: You have heard that the right way to do the campaign is engaging your fans and followers in a conversation. Well, it is possible only when you actually get inside the conversation which is already happening in their minds!

 

Know the difference between social media lead & traditional lead: Social media leads are often soft leads. The person may not be ready for taking your product or services at that point of time. But you always have the opportunity to convince him/her to be an email subscriber. This is when powerful email campaigns come into the picture. Once this soft lead is ready for the purchase after a long research cycle you may convert them into the actual buyer. This takes a lot of influential content to be on place and trust and brand building initiatives. Only when the lead shows the interest in your offering you may put him/her into the traditional sales process!

 

The most important thing before entering the social media would be to fix the flaws you already know about! If the service you give or the product you sell is not of good quality, it doesn’t matter how active you are on social media. Neither you will be able to effectively promote about your business.

 

With a long time view you will be able to do the good things and some awesome things using social media. But don’t lose the focus from the search engine optimization, events, online forums and traditional media. They are and will be the strongest platforms for B2B business generation!

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You must be planning to improve your website visibility. You are on the right track if you are thinking of SEO Services for your website. Search Engine Optimization is the best way to get your website into the eyes of the maximum number of viewers. But what if this amount can be quantified i.e.; what if it can be seen by Thousands or more at a time? This is where SMO links with SEO. The Search Engine Optimization can give you multiple and targeted views whereas implementing Social Media Optimization in your web marketing strategy can accelerate the growth rate with the exponential speed. But all of this will take time.

 

In Internet marketing it is true that SEO services play a major role in boosting website ranking, building and maintaining online reputation .Generally marketers emphasize more on SEO. On search engines say Google, Yahoo or Bing your website gets natural listings through SEO without paying extra money. This is only one face of the coin. On the other side Social Media helps to reach maximum number of audience in the informational way because of the huge number of users on social networks. Even in social networks you can get targeted audience, e.g.: on LinkedIn you can reach to professionals, CEOs and CXOs of the companies, Orkut can be used to reach younger population, Facebook to reach mixed kind of population and twitter for reaching up to unlimited followers. This is the biggest advantage of Social Media.

 

 

According to the basic principle of marketing a Brand whether it stands for a product or a service is created by the people and identified by the people only. So no marketer can avoid the human factor in case of internet marketing too. Hence the necessary step to take is to integrate Search Engine Optimization (SEO) with Social Media Optimization (SMO) activities. And this gives the best outcome when SEO and SMO go hand in hand, For example, once you post in your blog, it must be shared on the social channels like Facebook, LinkedIn, twitter and other social networks, so that when a person gets the link of your website or blog article he will be able to check your website as well as blog post together. This builds trust among the viewers and if they see the continuity in your online activities, it can convert into reputation later on and you will be recognized as the expert in your domain. So you should always start by remembering that the most important value proposition and monetization opportunities that social media provides is to reach prospects and customers where they are and in the way they want to be reached.

 

Continuous online activity attracts the attention of prospects as today’s customers are smart enough to recognize the genuine and fake offerings quickly. And once if they find it genuine as per their requirement they’ll visit your website or blog repeatedly to find out your views on a particular topic and they may refer you to others as well and at the end of the day this is the main purpose of Social Media. Hence in internet marketing SEO and SMO both work together so don’t miss the chance of loosing customers by avoiding one of them!!!!