Posts Tagged ‘latest news on search engines’

Google updated page rank after its recent PANDA update 2.2 !

On June 27^th 2011 Google updated page rank of websites! This is certainly a good news for webmasters.

Happy to convey www.soppnox.com also has got bonus from Google’s PANDA update and have received a very significant page rank boost for all of its WebPages. The home page is up from 3 to 4 and main service pages now have got the PR 3 from 0! Whereas, inner pages which are more descriptive about the services on different industries have got Page Rank 3 (Rose from 0). So sincerely this is a great bonus we got for our quality link building efforts and the content at its core.

Google’s algorithm changes are frequent. In fact Google Panda update happened in

few stages.

• Panda Update 1.0: Feb 24, 2011
• Panda Update 2.0: April 11, 2011
• Panda Update 2.1: May 10, 2011
• Panda Update 2.2: June 16, 2011

So even without a panda update ranking may change. If your website hasn’t seen

the improvements lately in terms of Page Rank even after the update, that doesn’t mean that something is wrong with your website’s strategy. Look at your traffic, if the flow of traffic is down maybe your website has some shortcomings when Panda is considered.

With this from websites which have taken a hit after the Panda update lessons to learn and adapt completely are:

1. Stop low quality Link building

2. Cut all those ineffective linking strategies off which are hurting your ranking factors

3. Maximize internal links

4. Check your analytics data to note from which date the decline has happened, understand the traffic sources

5. Analyze the data across your website or blog. Depending on which sections and categories of website have taken the hit prepare a plan to regain the traffic to those pages. Improve the ranking factors which they currently lack!

Google launched its much awaited +1 button on June 1^st. Ok. That is pretty old news. Observations are that online community has welcomed the change and adapted to it without any delay. Well, nobody wants to afford the nasty monster – The Google page ranking fall issue! Anyway, that’s something we need to keep a watch on and the results will be clear soon. For the rest of us, online marketing enthusiasts and web developer community with this latest release we have one more button for social sharing. Lot of buttons on a page do slow page downloading speed but benefits of social sharing overweigh the design issues anyway. So nevertheless we’ll have all of them which don’t really make an effort to do 3^rd Party API call during runtime!

Google’s attempts to become social have been evident with its Google Buzz feature but that did not click very well even when it chose ubiquitous Gmail as a platform! Even when Google is more than just a search engine and offers versatile online services its efforts to penetrate social networking were a failure. This proves no matter who calls social media ‘a hype’, social media wave did transform people’s online behavior. Or shall we say, it was social networking? Latest attempt from Google’s “this is pretty cool” or +1 button is much appealing. The beauty of this button lies in its simplicity just as Facebook’s “like” button and hence familiar to the social crowd.

What’s more to it? Now it has become easier for us to recommend the content to our contacts just as we do on the Facebook or twitter!

Who can see what we recommended by hitting this button?

• Our Contact list in Gmail / Google Talk
• People who follow us on Google Reader and Google Buzz
• The ‘My Contacts’ group in Google Contacts

Now that sounds credible, useful and has a more personal touch than other social media. In fact we use Google differently than we use Social media for. There is a sense of urgency when we search for something rather than just randomly finding something of our interest on social networking sites. Then definitely this touch of trust and reference from a minuscule social network of our own will make the search engine more useful. As pointed out in the beginning this is going to affect the Search engine rankings. But again, if the search experience becomes more relevant, then why not? Afterall only useful content is meant to rule the web!

Do login to your Google account and press the +1 button if you like our posts!

Recently Google announced more predictions on Google Instant through its improved autocomplete feature. Google Instant, since its inclusion in search engine has proved to be a boon for Google visitors. It accelerates the speed of search by suggesting the search phrases we are likely to enter and allows us to fine tune our search.


With its search feature Google can predict our intent and with every additional keystroke new list of most probable search phrases are displayed.


How does it achieved?

For Google, one way to accomplish this is by fetching the most popular searches on its search engine i.e. by considering ranking and website popularity. Ex: If a person enters “r-e-a-” Google will suggest “real player” “real Madrid” “real estate” etc. It is evident that, these are popular.


As an of late event at its labs, Bartlomiej Niechwiej, an engineer at Google wrote on Google’s official website that with the improved autocomplete Google has accomplished one more milestone by its newest search experience by suggesting a query phrase that has not searched before.

A Little Note: According to stats, Bing’s search success rate is 80% and Google’s 65%. That is because Bing implemented “decision search” method as an answer to Google’s Instant. This method is smarter and anticipates what user wants. Whereas, Google’s “pure search” method concentrates on ranking and website popularity. By this we can announce that “winner takes it all”. By that I mean, if a person types “no-“ and if that suggests “nokia” , that greatly helps in online marketing objective of brand recall value along with flowing volumes of traffic. There is also a possibility of change in search behavior of any user. If he types a word and look for most feasible search suggestion, he might tend to keep on adding words until the most appropriate query pops up in the list. Well, I believe importance of “long tailed keywords” gets accentuated at this case. Because even if the user isn’t clear about his search goal in case of an undecided informational query, while he types on, he will get ideas instantly and can adjust his search accordingly.


Coming back to Google’s announcement, with its improved “autocomplete” feature, hope we can expect from Google a better experience as it has promised to suggest never- before -searched terms.


Let us shift from the user experience view to SEO view. Wondered how Google Instant will affect Search Engine Optimization and Search Engine Marketing?

After the implementation of Google Instant it is confirmed that it is very unlikely any user will look past second page of results for her query. And it surely implies to all SEO professionals that being on the first page is a necessity.


Rest assured that, Google Instant does not affect the ranking. Hence it doesn’t pose a threat to Search Engine Optimization practices and methods. Happy new search experience!